Ahead of a retrospective at Liberty's in London, Pierre Dinand talks to director Jeffrey Darling about his journey of design through fragrance.
Jeffrey Darling is regarded as one of Australia’s best commercial directors. As a director/DP, his aesthetic crosses between many genres, constantly evolving and shifting in the ever-changing film landscape.
Jeffrey’s work for Jaguar and Boeing are in the permanent collection of the Museum of Modern Art, New York, and his contribution to excellence in Cinematography was recognised with three honorary Kodak awards.
Jeffrey continues to work on major worldwide campaigns for prestigious clients such as Louis Vuitton Moet Hennessy (LVMH), GMC, RAM, Qantas, Diners Club, Pernod Ricard, Maybelline, Jaguar, Coca-Cola, and BMW.
This was an absurdist piece to awaken an audience by bringing some controversial attention to ladies golf and the Australian Ladies Masters. We based the idea around a cameo male golf tee, somewhat the smooth celebrity, and the dominatrix female golfer who innocently sees laying before her yet another male to be teed from as the norm be played from. It became a story for the front page of the Melbourne Age.
We used cardboard cutouts for some of the viewing audience as well played into secondary characters that would either relish in or demonise the act of woman golf.
You're not looking for the ocean
You're looking for love
That's all we ever look for.