archive - australian ladies masters 'golfinia' 1997

This was an absurdist piece to awaken an audience by bringing some controversial attention to ladies golf and the Australian Ladies Masters. We based the idea around a cameo male golf tee, somewhat the smooth celebrity, and the dominatrix female golfer who innocently sees laying before her yet another male to be teed from as the norm be played from. It became a story for the front page of the Melbourne Age.

We used cardboard cutouts for some of the viewing audience as well played into secondary characters that would either relish in or demonise the act of woman golf.